Twitterep is a new approach to advertising
Twitterep is a system designed to credibly spread your message using the Twitter platform. It does this by empowering the public to decide which products, services, and ideas are the most valuable. Any Twitter user can join and act as either a "Twitterep" or an "advertiser." As a Twitterep, you quite literally sign up to be a "Twitter representative" of that user, who can now send you direct messages on Twitter. If they deem that message "worthy", they can retweet it and make it available to the general public. In this way, Twittereps become a filter for these messages, letting only the most interesting or useful through.
Since each Twitterep receives a direct message, these can be tracked per Twitterep, and advertisers on the system can track and see how well their messages were received and which Twittereps generate the most traffic for them. By capturing all of these important metrics, Twitterep also can serve as a free focus group for advertisers. If your message doesn’t perform well with your Twittereps, this provides you instant market feedback that can save you a lot of money by identifying a problem early and quickly. Best yet, advertisers only pay Twitterep for those messages that are clicked on or retweeted, so a "failed" message costs them absolutely nothing.